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Direct to Consumer Director

Jocelyn Hoar

Headshot of Jocelyn Hoar, Direct to Consumer Director

Since joining the winery in March 2020, Jocelyn leads all hospitality and sales operations related to the Visitor Center, Wine Club, Guest & Member Services, Events and Culinary teams.

Jocelyn comes to Cakebread most recently from Treasury Wine Estates, where she served as General Manager of direct-to-consumer business for their “Gem Estate” brands, then became Director of Retail Sales and Hospitality over the portfolio. She has also led hospitality teams at Hall Wines and Robert Mondavi Winery, and held General Manager positions at some of San Francisco’s most beloved restaurants, including The Village Pub and Town Hall.

A graduate of the Leadership Napa Valley program, Jocelyn is passionate about supporting and enriching our community. She lives in Yountville with her Rhodesian Ridgeback mix, Jayn.