One thing that hasn't changed in over thirty
years is the family-members' participation in all activities
when it comes to growing, making or promoting their wine.
"We didn't know we were going to build a winery,"
said Jack. "There was no strategic business plan like
you have today. We just believed in our heart-of-hearts
that it would work to bring our family here." Today,
a team of four Cakebreads leads Cakebread Cellars into
the new millennium with a positive and enthusiastic outlook.
As the wine industry has grown, anti-wine
and anti-alcohol activists have effected changes in regulations
imposed on wine producers, like warnings required on bottle
labels. Continued education about the benefits of moderate
daily wine drinking balances negative messages, however,
and Cakebread Cellars remains among the forerunners who
continue to promote California wine and locally grown foods
for a healthy lifestyle. "The Food and Drug Administration
(FDA) included wine in their official "Diet
Guidelines" Dennis Cakebread noted.
"When people have a wonderful experience
with food made better with wine, they appreciate it and
dont really know why, they just know they love it,"
Dolores has witnessed over the years. "In some ways
we could say nothing has changed, only enhanced."
"When we started out, we made a barrel
and we sold a barrel. We made two barrels and sold two barrels,"
Jack stated. "We are very grateful for our ability
to sell the wines we make to such supportive customers."
In spite of their ability to transform
with the times in all aspects of the winery business and
their continued success, they are still asked daily where
the name of the winery comes from. The family forebears
were bakers in England, primarily of a dense round loaf
called a cakebrede.