Looking to the Future

One thing that hasn't changed in over thirty years is the family-members' participation in all activities when it comes to growing, making or promoting their wine. "We didn't know we were going to build a winery," said Jack. "There was no strategic business plan like you have today. We just believed in our heart-of-hearts that it would work to bring our family here." Today, a team of seven Cakebreads leads Cakebread Cellars into the new millennium with a positive and enthusiastic outlook.

As the wine industry has grown, anti-wine and anti-alcohol activists have effected changes in regulations imposed on wine producers, like warnings required on bottle labels. Continued education about the benefits of moderate daily wine drinking balances negative messages, however, and Cakebread Cellars remains among the forerunners who continue to promote California wine and locally grown foods for a healthy lifestyle. "The Food and Drug Administration (FDA) included wine in their official "Diet Guidelines" Dennis Cakebread noted.

"When people have a wonderful experience with food made better with wine, they appreciate it and don’t really know why, they just know they love it," Dolores has witnessed over the years. "In some ways we could say nothing has changed, only enhanced."

"When we started out, we made a barrel and we sold a barrel. We made two barrels and sold two barrels," Jack stated. "We are very grateful for our ability to sell the wines we make to such supportive customers."

In spite of their ability to transform with the times in all aspects of the winery business and their continued success, they are still asked daily where the name of the winery comes from. The family forebears were bakers in England, primarily of a dense round loaf called a cakebrede.